Silhouette mid kick against blazing golden light
Music, Culture & Event Photographer

CapturingLight atFull Voltage

Artists on stage, talent on the carpet and the nights everybody talks about the next day. Published in Essence, Forbes and The New York Times.

REC ISO 400f/1.81/25085MM Essence · Forbes · NYT

HercShotThat

Live

Behind the lens · Hercules

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Herc grinning with his camera on his shoulder, in a red cap
Meet the Shooter

Redefining theFrame, One Strikeat a Time

I am Hercules, but everybody calls me Herc. I shoot music, culture and the people who move it: artists mid set, athletes off the court, and the room right after the room everyone wanted to be in.

My work has run in Essence, Forbes and The New York Times, but the approach never changes. I got love for everybody, and it shows up in the frame.

What I Shoot

Four Ways toGet Struck

Every package includes pre production planning, a hand graded gallery and full usage rights for personal work. Commercial licensing quoted per project.

01 Faces with gravity

Portraits and Talent

Artists, athletes and personalities lit like a film still. Press, promo and personal brand imagery that carries weight, presence and a little bit of thunder.

  • Press shots
  • Promo
  • Personal brand
  • Talent
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Portraits and Talent
02 Built for the spread

Red Carpet and Fashion

Premieres, galas and fashion week arrivals shot fast and clean, with an editorial eye for silhouette, texture and the look that ends up everywhere the next morning.

  • Red carpet
  • Fashion week
  • Lookbooks
  • Editorial
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Red Carpet and Fashion
03 Every strike, caught

Concerts and Tours

Front of stage, side stage and everything in between. Fast glass, low light, zero hesitation, with selects delivered while the crowd is still loud.

  • Live shows
  • Festivals
  • Tour content
  • Same night edits
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Concerts and Tours
04 After hours, on record

Nightlife and Parties

Launch parties, club nights and after parties documented with flash, grit and real energy. The moments people talk about, in frames they share.

  • Club nights
  • After parties
  • Launches
  • Hosted events
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Nightlife and Parties
Selected Work

Frames That Hit

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Jay-Z, Fanatics Fest NYC
Jay-ZFanatics Fest NYC
Burna Boy, Club Night
Burna BoyClub Night
Quavo, NYC Street
QuavoNYC Street
Quavo & Future, Lanvin
Quavo & FutureLanvin
Cactus Jack, 40/40 Club
Cactus Jack40/40 Club
Swizz Beatz, Album Release Party
Swizz BeatzAlbum Release Party
LeBron James, Fanatics Fest '23
LeBron JamesFanatics Fest '23
Coco Jones, Album Release Pop-Up
Coco JonesAlbum Release Pop-Up
Travis Scott, Fanatics Fest
Travis ScottFanatics Fest
Shenseea, Tommy Hilfiger NYFW 2024
ShenseeaTommy Hilfiger NYFW 2024
Coco Jones, NY Fashion Week '24
Coco JonesNY Fashion Week '24
Front Row, Tommy Hilfiger
Front RowTommy Hilfiger
Burna Boy, Music Video Set
Burna BoyMusic Video Set
Latto, Sugar Honey Iced Tea Tour
LattoSugar Honey Iced Tea Tour
Walk On, Fanatics Fest NYC
Walk OnFanatics Fest NYC
Jay-Z, Fanatics Fest NYC
Jay-ZFanatics Fest NYC
Travis Scott, Fanatics Fest
Travis ScottFanatics Fest
Burna Boy, Club Night
Burna BoyClub Night
Shenseea, Tommy Hilfiger NYFW 2024
ShenseeaTommy Hilfiger NYFW 2024
Quavo, NYC Street
QuavoNYC Street
Coco Jones, NY Fashion Week '24
Coco JonesNY Fashion Week '24
Quavo & Future, Lanvin
Quavo & FutureLanvin
Front Row, Tommy Hilfiger
Front RowTommy Hilfiger
Cactus Jack, 40/40 Club
Cactus Jack40/40 Club
Burna Boy, Music Video Set
Burna BoyMusic Video Set
Swizz Beatz, Album Release Party
Swizz BeatzAlbum Release Party
Latto, Sugar Honey Iced Tea Tour
LattoSugar Honey Iced Tea Tour
LeBron James, Fanatics Fest '23
LeBron JamesFanatics Fest '23
Walk On, Fanatics Fest NYC
Walk OnFanatics Fest NYC
Coco Jones, Album Release Pop-Up
Coco JonesAlbum Release Pop-Up
Brand Activations

Brands That Show Up

On-site coverage for pop-ups, booths and festival activations. Built for socials, press and the recap deck.

The Coca-Cola booth at Governors BallA DJ spinning behind the Coca-Cola bottle barStaff stacking Coca-Cola cans through a lit portholeA festival-goer drinking a Coca-Cola under the red canopyThe Coca-Cola skate wall lit in red
01Coca-Cola

Red Hot Rotation

A roller-rink DJ booth wrapped in bottle silhouettes, porthole windows and a wall of skates. We covered the build, the crowd and the product moments, ready for socials and the recap deck.

  • Event Recap
  • Social Content
  • Product Moments
Event
Governors Ball 2026
Location
Flushing Meadows, NYC
Frames
05
The DoorDash arch entranceTwo fans posing at the red DoorDash doorThe DoorDash Tasty Row food stallsA chef sliding pizza into a wood-fired ovenA server handing out food at the DoorDash counterTwo chefs posing at the dough stationThe Piadi La Piadineria menu boardA fan picking up her order at the DoorDash counterPanineria chefs prepping behind the scenesFans on the steps of the DoorDash house
02DoorDash

Tasty Row, Full Service

From the giant bag arch to the brownstone stoop and the stalls on Tasty Row, we captured the chefs, the handoffs and the fans who stopped for a photo.

  • Vendor Stories
  • Guest Portraits
  • Social Content
Event
Governors Ball 2026
Location
Flushing Meadows, NYC
Frames
10
A guest barista in a green Starbucks apron holding an iced drink
03Starbucks

Guest Barista

Talent behind the bar at a Starbucks pop-up, shot for press and social on the day.

  • Talent
  • Press
  • Social Content
Event
Brand Pop-Up
Frames
01
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Exposure Sequence

From Sparkto Final Frame

Four steps, no guesswork. You always know what happens next and when your images land.

  1. Phase 01

    Charge the Concept

    A call to map the story, the mood and the must have shots. You get a visual brief and a shot list before anyone touches a camera.

  2. Phase 02

    Scout the Light

    Locations, wardrobe, props and timing planned around the best light of the day, or built from scratch in the studio.

  3. Phase 03

    Strike

    Shoot day runs relaxed and fast. Live tethered previews so you see the frames land in real time.

  4. Phase 04

    Develop and Deliver

    Hand graded selects in a private gallery within days, with print ready and social ready exports included.

Published in Essence, Forbes and The New York Times. I got love for everybody.
Hercules · @hercshotthat
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Be the NextFrame I Electrify

Book a Session Hercshotthat@gmail.com